Company valuation with the arithmetic shown: discounted cash flow, multiples, and the assumptions that move the answer.
Worked examples start from company filings and show every step, so a reader can rebuild the number and test the assumptions that matter.
Latest in Valuation
First Post: Wednesday, November 11, 2026
The first Valuation post arrives on Wednesday, November 11, 2026. New posts appear here as they publish.
Guides on the Shelf
How to Do a DCF Valuation, Step by Step
A complete DCF walkthrough on Apple: measure free cash flow, project ten years, discount, add the terminal value, and compare the value with the price.
Read the GuideReverse DCF: What Growth Is Priced In?
A reverse DCF solves the DCF backwards to find the growth rate a stock price already assumes. Apple worked example, plus how to judge the implied rate.
Read the GuideGraham Number vs Graham Formula: Which to Use
The Graham Number is a ceiling price and the Graham Formula is a value estimate. Both are run on Apple, with the places each one breaks clearly shown.
Read the GuideMargin of Safety: How Much Is Enough?
The margin of safety defined and measured on a real Apple print, with buy prices at four required margins and a practical rule for choosing your cushion.
Read the GuideWhy DCF Does Not Work for Banks, Insurers, REITs
Free cash flow fails for banks, insurers, and REITs for three different reasons. What to use instead, with JPMorgan Chase and Realty Income worked through.
Read the GuideWACC Explained, with a Free Calculator
The weighted average cost of capital built piece by piece, with a complete Coca-Cola calculation from its filings: beta, cost of equity, after-tax debt, weights.
Read the GuideDCF vs Multiples: When Each Is Right
Discounted cash flow and multiples run on the same companies, Apple, Coca-Cola, and Microsoft, with the conditions that should steer the choice between them.
Read the GuideTerminal Value: The Part That Decides Most DCFs
The terminal value was 61 percent of Apple's enterprise value. Its formula, its two assumptions, and sensitivity figures showing how completely it rules a DCF.
Read the GuideDividend Discount Models Explained
All three dividend discount models built on Coca-Cola: Gordon growth, two-stage, and the H-model, with a full dividend record and the refusal rule explained.
Read the GuideHow We Test Our Valuation Engine Against Filings
9,484 paired figures compared against an independent workbook, a second-codebase check of the discount rate, and the 96 disagreements we publish instead of hiding.
Read the GuideStock Valuation Studio: The Complete How-To Guide
How to use Stock Valuation Studio: the headline cascade, all thirty-one models, the thirteen views, assumptions, scenarios, the assistant, sharing, and printing.
Read the GuideHow to Value a Crypto Asset
The free Crypto Studio guide: how a crypto asset gets a fair value, the Token DCF in plain language, multiples, the Bitcoin cost band, signals, and risk.
Read the GuideHow Stock Valuation Studio Works
The Studio's method in full: the fixed order behind the Fair Value, how the DCF is built, the dividend line, margin and verdict rules, and how the engine is tested.
Read the GuideGo Deeper
More Pillars
Statistics for Investors
The statistics behind investing, worked on real data: averages that mislead, risk measures and their limits, and what backtests can and cannot show.
Browse the PillarSurvey Research and Analysis How-To
How surveys are weighted, adjusted, and read, with step-by-step analysis methods for SPSS, Python, and the browser.
Browse the PillarSmall Area Estimation
Estimates for counties, towns, and other small places, where direct survey numbers run too thin to stand on their own.
Browse the PillarMaine by the Numbers
Maine in data: population, work, housing, and health, county by county, from public sources.
Browse the Pillar